Role
Lead Creative
(Scenography & Experiential)

Client
Yves Saint Laurent Beauté
Year
2023
Location
New York City
Program
Event & Party

YSL Beauté celebrated the launch of the MYSLF fragrance during New York Fashion Week. Held in the heart of the city, the evening was hosted by brand ambassador Austin Butler, with VIP guests including Indya Moore and Lil Nas X, and featured a live performance by Lil Yachty.

The event design embraced YSL’s sleek aesthetic, while drawing from the vibrant nightlife energy of the venue. Guests entered through a pulsing lighting tunnel, leading to a sculptural YSL Beauté photo moment. Additional design elements included a mirrored product display, an illuminated bar, a custom DJ booth, and an LED content backdrop.