Role
Senior Creative
(Scenography & Experiential)
Client
The Macallan
Year
2022
Location
Miami (Art Basel)
Program
Brand Activation
Event & Party
Senior Creative
(Scenography & Experiential)
Client
The Macallan
Year
2022
Location
Miami (Art Basel)
Program
Brand Activation
Event & Party
The Macallan celebrated their devotion to the arts in partnership with the Bass Museum during Art Basel Miami, hosting a memorable evening featuring a live performance by James Blake and a surprise appearance by the New York City Ballet.
The stage design featured a contemporary audio-responsive projection of abstract amber tones mapped across the façade of the historic Art Deco museum. Complementing this was a meticulously crafted set design on the museum lawn, featuring a holographic bottle display, a custom "River Spey" copper light installation, and four service bars showcasing dynamic content on LED screens.
The stage design featured a contemporary audio-responsive projection of abstract amber tones mapped across the façade of the historic Art Deco museum. Complementing this was a meticulously crafted set design on the museum lawn, featuring a holographic bottle display, a custom "River Spey" copper light installation, and four service bars showcasing dynamic content on LED screens.
Senior Creative: Noel Yves Zheng
Creative Director: Kate Roberts, David Orellana
Junior Experiential Designer: Rada Singhasaneh
3D Animator: Rene Gibson
Renderer: Andres Weinger
Visual Artist: Oscar Zabala
Music Programming Director: Eugene Young
Head of Experiential Production: Laetitia Sebban
Experiential Production Team: Amanda Contrada, Douglas Calhoun, Francesca LaSalla, Daniela Miles, Luke Berry
Content Production Team: River Myers, Josh Rappaport, Michael Czeinger, Ben Swanson-Ralph, Seana Bruff, Caroline Fortuna
Client Services: Cassie Leventhal, Sara Lucas, Nicole Elkins