Role
Lead Creative
(Spatial & Experiential)

Client
Rabanne
Year
2025
Location
New York City
Program
Event & Party

Rabanne hosted a private party for the U.S. launch of its new fragrance, Million Gold For Her, at Eleven Madison, overlooking Madison Square Park and adjacent to the monumental sculptural installation at Flatiron Plaza. The evening was hosted by Gigi Hadid and Moses Sumney, the faces of the Million Gold campaigns.

The scenography drew directly from the fragrance film, bringing its golden world to life with a 30-foot long arrival catwalk and a glowing, back-lit sun installation that served as a striking photo backdrop. The night culminated in a live performance by Moses Sumney on a custom golden stage.