Role
Senior Creative
(Scenography & Experiential)
Client
OMEGA
Year
2023
Location
New York City
Program
Brand Activation
Exhibition
Dinner
Event & Party
Senior Creative
(Scenography & Experiential)
Client
OMEGA
Year
2023
Location
New York City
Program
Brand Activation
Exhibition
Dinner
Event & Party
Planet OMEGA is a global traveling exhibition that celebrates the rich history and groundbreaking innovations of the OMEGA brand. The exhibition showcases iconic timepieces that have become milestones in the history of horology.
Set within the iconic Chelsea Factory, the exhibition stretches across both halls. Notable scenographic elements include a custom tunnel entrance paired with an atmospheric soundscape, a 50-foot-long curved LED wall, bespoke stage and bar, and design enhancements to existing displays – including the addition of an augmented reality photo booth, and archival displays showcasing James Bond memorabilia.
Six additional custom-designed vitrines were dedicated to some of OMEGA’s most prized artifacts. Among these are the personal timepieces of Elvis Presley and John F. Kennedy, and the first OMEGA in Space worn by astronaut Wally Schirra in 1962.
The exhibition was complemented by a series of exclusive evening events, including an opening night celebration with Nicole Kidman, a private Bond dinner hosted by Daniel Craig, and three intimate panels with personalities such as Cindy Crawford, Kaia Gerber, Olympic athletes, and NASA astronauts.
Set within the iconic Chelsea Factory, the exhibition stretches across both halls. Notable scenographic elements include a custom tunnel entrance paired with an atmospheric soundscape, a 50-foot-long curved LED wall, bespoke stage and bar, and design enhancements to existing displays – including the addition of an augmented reality photo booth, and archival displays showcasing James Bond memorabilia.
Six additional custom-designed vitrines were dedicated to some of OMEGA’s most prized artifacts. Among these are the personal timepieces of Elvis Presley and John F. Kennedy, and the first OMEGA in Space worn by astronaut Wally Schirra in 1962.
The exhibition was complemented by a series of exclusive evening events, including an opening night celebration with Nicole Kidman, a private Bond dinner hosted by Daniel Craig, and three intimate panels with personalities such as Cindy Crawford, Kaia Gerber, Olympic athletes, and NASA astronauts.
Senior Creative: Noel Yves Zheng
Lead Producer: Leo Oliva, Lauren Labadie
Producer: Rachel Landry, Aim Wagemans
Creative Director: Michael Yu
Experiential Designer: Rada Singhasaneh
Client Services: Lennon Chuang, Karlyn Sykes