Role
Lead Creative
(Spatial & Experiential)

Client
Maison Margiela
Christian Louboutin
Year
2025
Location
New York City
Program
Brand Activation

A private viewing for Maison Margiela and Christian Louboutin’s VIC clientele offered an exclusive first look at the collaboration ahead of its launch, as well as couture items from the collection. First unveiled on the runway at John Galliano’s iconic 2024 Maison Margiela Artisanal Show, the collection was presented in an intimate setting within the duplex penthouse of The Manner in SoHo.

The scenography was designed to feel both intrinsic to its surroundings and transformative – blurring the line between showroom and residence. The result was an environment where the collection felt right at home, as if the space had always been made for this showcase.