Role
Lead Creative
(Spatial & Experiential)
Client
Maison Margiela
Christian Louboutin
Year
2025
Location
New York City
Program
Event & Party
Lead Creative
(Spatial & Experiential)
Client
Maison Margiela
Christian Louboutin
Year
2025
Location
New York City
Program
Event & Party
First unveiled on the runway at John Galliano’s iconic 2024 Maison Margiela Artisanal Show, the Maison Margiela x Christian Louboutin collaboration debuted to the public with an intimate yet electric cocktail evening in a Chelsea gallery in New York.
The approach to the scenography was meticulously refined to allow the both houses to speak for themselves, and in unison, unfolding across two distinct gallery spaces: In the first gallery, a soaring 16-foot Louboutin-Red floral installation leverages the vaulted ceilings, serving as a central beacon for the night. In the second gallery, the limited-edition collection was displayed on mirrored-top plinths, enveloped by floor-to-ceiling campaign projections that immersed guests in the collaboration’s world.
The approach to the scenography was meticulously refined to allow the both houses to speak for themselves, and in unison, unfolding across two distinct gallery spaces: In the first gallery, a soaring 16-foot Louboutin-Red floral installation leverages the vaulted ceilings, serving as a central beacon for the night. In the second gallery, the limited-edition collection was displayed on mirrored-top plinths, enveloped by floor-to-ceiling campaign projections that immersed guests in the collaboration’s world.
Lead Creative: Noel Yves Zheng, Rada Singhasaneh
Lead Producer: Joey Daoud
Renderer: Rene Gibson
Photographer: Will Ellis
Client Services: Lennon Chuang, Nicole Elkins, Lennox King