Role
Lead Creative
(Scenography & Experiential)

Client
Bergdorf Goodman
Year
2021
Location
New York City
Program
Event & Party
Dinner

Marc Jacobs celebrated the launch of his new collection, Happiness, with an exclusive after-hours event at the iconic Bergdorf Goodman. Hosted by Marc Jacobs, the evening embodied the joy and whimsy at the heart of the collection, with attendees including Hamish Bowles, Anna Sui, Ella Emhoff, and Kim Petras.

The event spanned multiple floors of Bergdorf, transforming the luxury department store into an immersive, magical experience. Guests encountered tarot readers, burlesque and drag performances, and campy vignettes adorned with Swarovski crystals that captured the playful and otherworldly allure of the night.

The evening culminated in an intimate dinner on the seventh floor, offering sweeping views of Central Park. The center tablescape featured hand-blown glass, colorful votives, and vibrant floral arrangements. Mannequins dressed in the latest collection surrounded the table, coming to life at the chime of a bell.