Role
Lead Creative
(Spatial & Experiential)

Client
Rabanne
Year
2025
Location
New York City
Program
Brand Activation
Pop Up & Installation

Rabanne launched its new fragrance, Million Gold For Her, in the U.S. with a monumental public installation at Flatiron Plaza in New York City. Rising from the heart of the plaza was a 12-foot mirrored sculpture of the fragrance bottle – both a work of art and an immersive experience – serving as a gleaming beacon of bold femininity, modern opulence, and playful camp.

Guests entered the sculpture through a golden tunnel formed by the bottle cap, emerging into a faceted infinity mirror room interior, washed in warm light. At its center, a mirrored photobooth offered moments of social capture within the surreal, reflective environment – the overhead camera further distorting scale and perspective. A motion-sensor try-on experience allowed visitors to sample the fragrance in an innovative, tech-forward way.

As the face of the campaign, Gigi Hadid was in attendance, cementing the activation as an iconic chapter in Rabanne’s fragrance legacy.

Team
Lead Creative: Noel Yves Zheng
Experiential Designer: Jordan Tedesco
Production Team: Philip Hooghuis, Aim Wagemans, Kay Cui
Renderer: Louis Riedelsheimer
Graphic Design: Nick Wilson
Client Services: Lennon Chuang, Nicole Elkins
Special Thanks to: Volvox Labs, SBI

Noel Yves Zheng

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About

Noel

Rabanne Million Gold Pop-Up

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