Role
Lead Creative
(Scenography & Experiential)

Client
Diesel
Year
2024
Location
Las Vegas
Program
Brand Activation
Installation

The Diesel Art Collective is an open invitation for all to contribute to a Global Street Art Project, culminating in the creation of the world’s largest canvas, unveiled at the Fall/Winter 2025 Milan Show.

At Las Vegas ComplexCon, hosted by Travis Scott, guests were invited to graffiti on over 400 feet of fabric rolls sent directly from Diesel’s maison. The installation’s design featured two custom-engineered rolling scaffolding systems, custom garment hangers for Diesel jackets, and industrial furniture, all reinforcing the radical, utilitarian, and democratic ethos of this artistic endeavor.

Team

Lead Creative: Noel Yves Zheng
Experiential Designer: Rada Singhasaneh
Renderer: SLAAB
Lead Producer: Aim Wagemans
Content Production: 6 Degrees
Client Services: Lennon Chuang, Akua Kwakwa

Noel Yves Zheng

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About

Noel

Diesel Art Collective

Project

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